Deciding whether to distribute a press release or strive for direct press attention is a common challenge for expanding businesses. A thoughtful press release can promptly announce happenings and reach a significant audience, offering command over the preliminary messaging. However, genuine media co

Many early-stage entrepreneurs fall into the expansion trap: focusing intensely on increasing a seemingly positive metric – like user acquisition – without adequately addressing underlying problems. This might lead to a false sense of success, masking significant weaknesses in the company. The conse